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Rubio's

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Since 1983, Rubio's has served delicious fish tacos and fresh Mexican food for customers. The history of Rubio's is a classic love story. Man meets fish taco. Man eats fish taco. Man falls in love with fish taco. Such was the case for Ralph Rubio, co-founder of Rubio's. As a college student, Ralph made regular pilgrimages to Mexico's best beaches to surf, sun and socialize. It was on one of these trips that Ralph sat down at a seaside taqueria and met his true love. He was hooked on the fish taco.

Several years later, with the help of his entire family, Ralph opened his first Rubio's. A walk-up stand in Mission Bay, San Diego. It was at that walk up stand that America had their first taste of the fish taco. And so they were hooked.

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